Company

Invest or open a company? Are you on the right path?

October 6, 2017

 

 

“Constantly ask yourself how you can do things better and keep wondering.”

 

Elon Musk

 

Economic crisis, inflation and mass unemployment. We have faced a number of problems in the country. And a new question, about what to do for the future in the face of this scenario of instabilities, appears with force. “Is it better to invest or start a business?”, Many people ask me this, regardless of whether they are working or not.

After all, searching for new sources of income has become the biggest concern of Brazilians because of two new needs: security and stability in their finances. And who does not want that, does not it? In this article I will explore the main advantages and disadvantages of each of the two investments, whether opening a business or making financial investments.

In this way, my intention is to help you in this difficult task of deciding about your tomorrow with assertiveness and efficiency. And remember: if you got here, we already have the same goal: to earn more and more money. So, make the most of reading and we will go with great success!

 

About having a business …

 

Many people dream of undertaking to have freedom of schedules, to make their own decisions and to enrich themselves quickly. However, things do not exactly work that way. Being an entrepreneur consists of working much more than eight hours a day, sacrificing holidays and weekends, and often not taking a vacation.

According to Sebrae statistics, several businesses close their doors in the first two years of life. Therefore, in the doubt between investing or starting a business, first think hard. Is this what you really want to do? Is it what will bring you personal fulfillment? Understand your expectations and, if this is your dream, make it happen.

Franchises are the business models most sought after by entrepreneurs. This is because they are tested before they go to market and, in fact, work. In many cases, the owner also needs to follow up, but betting on solid business can be a very interesting option.

 

Now, if you want to start a business from scratch, consider your likes and dislikes.

 

Identify your greatest skill, main hobbies and see how to bring it all to a product or service that caters to people. After this survey, investigate whether the idea will fill a demand and, if so, you will be on the right track; )

But, keep in mind that every decision is risky. Always respect your investor profile and follow safely.

… and make financial investments

 

On the other hand, if you are looking for a way to just repay your capital and you are not passionate about a particular business, between investing or starting a business, the best alternative may be in financial market investments. You will need knowledge too, of course, but in a much quieter and less head-heavy manner.

 

And why do I say that? Investing in a franchise or other business carries a much greater inherent risk. And losing everything. Profitability, in the same way, is perhaps much lower than expected. Already in the financial investments, with a good knowledge, it is possible to gain much more. Not to mention greater security, liquidity and less dedication of time.

There are several types of financial investments, starting with fixed income and variable income. In the former there is usually lower profitability, but offers guarantees for the investor. As for the second, the chances of obtaining satisfactory results are much greater. And the great advantage of all this is: to be able to diversify. That is, set up a portfolio with multiple investments to balance profits and minimize total risk.

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